In the last twelve months, a full 15 of Hire a Hubby’s 45 new franchisees came from leads who first inquired more than 12 months ago. This demonstrates an ability to get up to 30% greater value out of any lead-generation campaign.

Franchise Cloud Solutions have packaged both the ‘know-how’ and the ‘how-to’ so that all clients can similarly benefit.

National Recruitment Director for Hire a Hubby, Manuel Spiteri, tells us how Hire a Hubby developed this approach. “During the 15 years I’ve been recruiting for Hire a Hubby, I’ve noticed that many excellent inquirers are sold on the Hire a Hubby franchise concept, but then realise that the timing isn’t quite right for them or their family. Years later, many of these candidates approached us to talk further. It turns out that things have changed in their life, and they are now ready to commit to the self-employment journey.”

Spiteri continued, “We had to find a reliable way to trigger these discussions. So we turned to our CRM program.”

Hire A Hubby have been big promoters of the benefits of a strong CRM for many years. Spiteri said, “We started sending semi-regular newsletters to our database. Not too often, but often enough. We would highlight the achievements of the franchisees or provide updates on the brand in general, and each time we sent an EDM, it re-birthed a series of old leads.”

This approach has grown into a mature 12-month EDM Content Calendar. The calendar uses a proven formula which last year generated 30% of the FY 18 recruitment result. “Adding another 15 quality franchisees to our team, who we had previously met and screened, has strongly contributed to the increase in the brand’s collective performance,” Spiteri added.

To ensure Franchise Cloud Solutions customers can benefit from this approach, FCS are offering all new and existing customers of the FCS CRM free Content Strategy Consulting and free EDM Setup and Training. This gives our customers both the ‘know-how’ and and the ‘how-to’ to benefit from this approach.

FCS Managing Director, Brendan Green, elaborates. “Recruitment is proving tough across the franchise sector. Using every tool at our disposal to continue to drive growth has never been more important. That’s why we’re working so closely with our clients to help improve their performance.”

Talk to us about how Franchise Cloud Solutions can accelerate your franchise performance today.

Being a franchisor is a demanding undertaking. You’re required to oversee the operations of multiple independently run businesses, while ensuring that each complies with your overall business mission.

As a franchisor, you might find challenges in managing quality control and applying compliance measures across your franchisees. Overcoming these challenges is easily achieved if you’ve got your business data down pat.

If you would like to improve the way you use data to streamline your franchising operations, make sure to read these tips from our MD Brendan Green in his article on the Inside Franchise Business blog.

Franchising is one of the lowest cost and lowest risk ways to sustainably scale a business.

Deciding to franchise is an exciting growth step for a business, which can lead some businesses to jump at the chance to franchise without putting much thought into the challenges that may arise when they do, setting new franchisors off on the wrong foot.

Our MD Brendan Green shares the five common mistakes to avoid when franchising your business in this article on the Inside Small Business blog.

Underperforming franchisees can be hugely detrimental to a franchise. They can be damaging to the franchise brand and reputation, a drain on cash flow and a downright headache for franchisors.

Luckily there are a few ways to deal with performance issues before they get out of hand.

Our MD Brendan Green discusses his top three in this article on the Inside Franchise Business blog.

Franchising has an image problem. In our current culture, where we’ve reached peak entrepreneurship obsession, when it comes to channels for business growth, we’re far more likely to hear about IPOs, venture capital, crowdfunding, mergers and acquisitions, or licensing. Franchising? Decidedly less so.

Somewhere along the line the public mood shifted. Franchising came to be considered a less exciting prospect, quite separate from entrepreneurship. How did this happen?

Our MD Brendan Green discusses his viewpoint on the growth of the ‘franchisepreneur’ in this article on the Inside Franchise Business blog.

Australian provider of end-to-end franchising solutions, Franchise Cloud Solutions, has welcomed DC Strategy Founder and Chairman, Rod Young, to the Board.

As one of the world’s foremost franchising experts, Rod Young brings over 40 years of experience in franchising in Australia and internationally to the Franchise Cloud Solutions team.

Rod Young is the Founder and Chairman of DC Strategy, an Australian end-to-end franchise consultancy, law firm and recruitment agency responsible for developing countless well known Australian franchise brands and bringing many iconic international franchise brands to Australia.

Rod Young fills several directorship and chair roles across franchises in the professional services, health and beauty, food and beverage, recreation and entertainment sectors, including a Franchisor of the Year winner

Rod Young was inducted into the Franchise Council of Australia Hall of Fame in 2017 for contributing significantly to the advancement of the sector and the Australian franchising community.

MD of Franchise Cloud Solutions and CEO of Hire A Hubby, Brendan Green, recognises that Rod Young’s contribution will be invaluable for the growing company.

“To have the support and guidance of a seasoned franchising expert like Rod is a huge boon for Franchise Cloud Solutions. Knowing that Rod sees the potential in Franchise Cloud Solutions and has thrown his support behind us, is both vindicating and exciting for the future of the company.”

Rod Young suggests that Franchise Cloud Solutions is a timely offering in a fast changing franchising sector.

“I am pleased to be part of the Franchise Cloud Solutions journey as this highly developed franchise management system comes at a crucial time for every franchisor.

“Increasing legislation and the burden of responsibility for the conduct of franchisees, coupled with the need for more detailed reporting and compliance with operating procedures needed by franchisees to compete in an increasingly crowded marketplace, requires the franchisor of tomorrow to have franchise management systems which can bring best practice to their franchise networks at every level.

“The provenance of the Franchise Cloud Solutions system is founded on managing one of the most successful franchise systems in Australasia and I commend it to every franchisor who is committed to developing the Enterprise Value of their network.”

Recognising that there are hundreds of expensive and ineffective franchising systems being built and used in isolation, Franchise Cloud Solutions was developed by Brendan Green, CEO of franchisor Hire A Hubby, as a cost effective and best practice industry solution.

Franchise Cloud Solutions is an end-to-end franchising system with the capability to manage every possible function in a franchise. With the potential to replace all out-of-date and inefficient franchisor legacy systems, the solution offers franchisors real-time reporting, a single source of truth for data, accounting integration, benchmarking capability, Franchise Code compliance and marketing automation.

Franchising a business is a complex undertaking. Overseeing the day-to-day operations of multiple businesses, all run completely differently yet operating under the same banner, requires systems capable of handling that level of complexity.

At Franchise Cloud Solutions we’ve worked with countless franchisors. What we’ve learnt is that it doesn’t matter which industry a franchisor comes from, typically they will always experience the same pain points and have the same needs from their franchising system.

Our MD Brendan Green discusses his five top tips for what to look for when it comes to selecting a franchising system in this article on the Australian Retailers Association blog.

Check out the full article here.

Franchising is on the rise in Australia. According to the Asia Pacific Centre for Franchising Excellence, the franchise sector grew by $2 billion to $146 billion from 2014 to 2016 alone. There are about 1,200 different franchise systems operating nationally with almost 80,000 franchisees, according to Inside Franchise Business. In fact, franchising is more prevalent in Australia than in many other parts of the world.

The result is that while the threats to retail are keenly felt by the franchising industry, it’s not all bad news. Franchise businesses continues to be highly adaptable and flexible. The key priority for franchisors will be to make sure we’re offering our franchisees the best support possible to enable them to weather the storm. This will allow us to retain franchisees in difficult times, while reaffirming our proposition to potential franchisees.

So, what can we do to help our franchisees navigate through turbulent times? Our MD Brendan Green discusses the three main ways he believes franchisors can support franchisees through uncertain retail conditions in this article on the Australian Retailers Association blog.

Check out the full article here.

Franchising has long been one of the best ways for businesses to quickly yet sustainably scale. It is one of the lowest cost and lowest risk channels for expansion. However, that doesn’t mean there aren’t barriers to entry and continued growth. In many cases these barriers are seriously underestimated – tripping up would-be franchisors.

The good news is that armed with the right knowledge upfront, businesses interested in expanding through franchising or emerging franchisors currently growing their franchisee numbers can overcome these challenges.

In this article in Inside Franchise Business our MD Brendan Green discusses the top five barriers for emerging franchisors and how to overcome them.

Check out the full article here.

We’re thrilled to announce that Hire A Hubby has won two awards at the Franchise Council of Australia (FCA) Excellence in Franchising Awards!

The awards recognise and reward excellence and provide a platform for companies and individuals to showcase the amazing work they are doing in the franchising sector.

Hire A Hubby won the following awards:

Franchise Innovation – This award recognises an individual or group within a system responsible for creating a successful business innovation. We’ve been recognised for our work developing our end-to-end franchising system, Franchise Cloud Solutions.

Excellence in Marketing – This award is for excellence in strategy and execution of a marketing program within a franchise system.

Hire a Hubby was also a finalist in the following national categories:

Australian Established Franchisor of the Year – This award is for excellence in franchising practice by an established franchise system that has been franchising its brand for more than five years.

Franchisor Social Responsibility – This award recognises a franchisor’s outstanding commitment and contribution to regional, national and global communities and the natural environment. We’ve been recognised for our work supporting the Prostate Cancer Foundation and the excellent work our hubbies giving back to their local communities.

Well done to everyone at Hire A Hubby and Franchise Cloud Solutions!